OpenBuilding OBJECTIVE: A Free Early-Stage Energy Modelling Tool That Actually Works
Canada wastes $44.6 billion annually** on building energy inefficiency—more per capita than any country on Earth. Despite decades of voluntary standards, expensive certifications, and complex modelling software, the performance gap between modelled and actual building energy use can vary by an incredibly wide margin.
Most energy modelling happens too late in the process to meaningfully impact design, costs tens of thousands of dollars, and rarely validates predictions against real-world performance. The result? Buildings that underperform, owners who overpay, and a climate crisis that needlessly accelerates. It’s time for something different.
Enter OBJECTIVE: Early, Easy, Fast, Free, and Accurate
OBJECTIVE is Canada’s first free, open-source, web-based building energy and carbon modelling tool designed specifically for early-stage decision-making—before contracts are even signed, before detailed designs are even half-baked, even at the RFP stage you can develop an OBJECTIVE model. Model early, when it matters most.

Built by architects and engineers aiming for wider adoption of Building-as-a-System thinking, OBJECTIVE delivers professional-grade energy analysis in minutes with accuracy that closes the performance gap to under 5%* of actual utility bills—a feat unmatched by complex, dynamic proprietary software costing thousands of dollars. *based on our case studies
What Makes OBJECTIVE Revolutionary
Reverse-Engineered from Reality: Unlike conventional tools that follow established physics standards aiming for a ‘similarity of methods’, OBJECTIVE was built for Accuracy over Precision, by analyzing real building performance data and working backwards. We looked first at utility bills across a wide range of building typologies and then we reverse-engineered our algorithms to match both Canadian building code requirements, to arrive at a match with actual results, you can see this in the Target vs. Actual totals in the Key Values section of the tool. If you know what the whole ‘pie’ looks like (totals from utility bills), then the modelling exercise consists of slicing the pie into the most reasonably sized slices, from a combination of building physics, user patterns, climate and building-code derived assumptions that we have vetted in our independent research, such as on water use in Canadian residential buildings.
Post-Occupancy Validation Built In: OBJECTIVE is the only 3-part framework in Canada with integral post-occupancy validation. We include a Reference Model, A Target or Design Model, and an Actual Model, so 12mo after occupancy, utility bills are compared against predicted performance. This isn’t a bug—it’s the feature that makes the tool smarter with every project. We don’t shy away from data or hard truths; we embrace it. There’s a difference between an energy modelling Target and hitting the 🎯 Actual Bullseye with the real building – we make space for both.
Made for Architects, by Architects: Most energy modelling software was designed for engineers doing compliance or complex equipment-based calculations that occur in the mid-to-late phases of the design process. OBJECTIVE was created for the people who shape buildings earliest—when massing, glazing, and budget decisions have the greatest influence on performance and carbon reductions. Our interface uses familiar architectural terminology (ie. similar inputs and methods required for Building Permit submissions), with sliders and switches that provide immediate visual feedback, and ranges of options you can try without breaking the model. McGill Architecture students learned to use it in a single 4-hour session, so can you!.
By The Numbers
- 116,000 lines of code managing 599+ interconnected variables
- 564 documented formula relationships across multiple standards (NBC/NECB/OBC/PH/SB12/SB10, etc.)
- 679 Canadian current and future weather locations by ECCC/NRC integrated for immediate climate analysis
- 296+ interactive parameters enabling over 1020unique building configurations
- Accuracy: 1-2% of actual TEUI across 90% of case study buildings measured
- Speed & Ease: The realtime calculations of parallel Reference and Target models with every input change, together with an intuitive heads-up dashboard means you can test options and obtain immediate feedback, no blind calculation runs.
Compare this to typical building energy models that can significantly diverge from actual performance due to weather variations, occupant behaviour and modelling assumptions that don’t correlate to current, observed load patterns across a range of building typologies.
The Opportunity: Up to 90% Energy Reduction
Example: just six proven, low-capital cost interventions can slash building energy use that can be easily tested in OBJECTIVE:
- Air sealing: Save 30% of thermal energy (TEDI)
- Mechanical ventilation with heat recovery (MVHR): 90% thermal energy recovery with 100% fresh air
- Drain water heat recovery (DWHR): Recapture 40-70% of hot water loads
- High-efficiency heat pumps: 30% reduction in total energy use intensity
- Improved insulation: Up to 50% reduction in heat loss
- Demand-based scheduling: Cut total energy and carbon emissions by 50%
OBJECTIVE makes these opportunities visible for the Architect/Engineer team before committing to a design direction, when changes cost nothing and impact is maximized.
Complete Carbon Accounting
OBJECTIVE tracks Scope 1, 2, and 3 emissions with an interactive Sankey Diagram:
- Scope 1: Direct operational emissions (can be reduced 90% through efficiency + electrification)
- Scope 2: Grid-level emissions with carbon levy projections for all provinces
- Scope 3: Embodied carbon across the 50-year building lifecycle
Low-carbon materials are often more local and less processed—meaning they can actually cost less while dramatically reducing carbon footprint.

A Framework Built on Integrity
OpenBuilding registered as a national non-profit in Q4 2024 with a singular mission: make building performance transparent, accessible, and accountable.
Our leadership includes architects, engineers, building scientists, and technical advisors with deep expertise in building codes, regulatory bodies, insurance, specifications, and whole-building lifecycle assessment. When architect Joanne McCallum joined as Director in Summer 2025, she one word to describe why: “Integrity.” That’s what sets us apart. No proprietary black boxes. No expensive certifications that collect dust. No Administrative bloat. No Data Harvesting. No Olympic Medals for mere ‘simulated’ performance. Just open-source code, transparent methodology, and real buildings measured with real utility bills.
OUR 5-Year Plan
- 2026: 100 certified buildings
- 2030: 3,000+ certified buildings across every Canadian province
- Goal: Become the de facto framework for Part 9 and Part 3 building code compliance submissions
We didn’t ask permission. We’re building the future of Canadian building performance, one validated project at a time.
Take Action Now
- Try the Tool (5 minutes)
No signup. No passwords. 100% privacy. A sample building is loaded for you and is ready to modify.
https://objective.openbuilding.ca
- Get Trained (4 hours, CEU eligible)
- Workshops: $2,000+HST* per 40-person session *Travel Disbursements Extra ~ Costs waived for OAA Societies (ie. NSA, NOSA, TSA, etc.) for 2025.
- Continuing education units/credits available for OAA architects (engineers pending)
- Contact: [email protected]
- Join the 2026 Case Studies Project
Submit your project to our growing published documentation, earn bursaries and rewards (based on availability of funding for 2026)
Deadline: February 12, 2026
Help us prove what’s possible when design teams embrace real-world accountability.
- Learn More
- Full documentation, case studies, and technical resources:
- https://openbuilding.ca
- Link to our 2026 Roadmap document
The Bottom Line
Canada’s buildings waste 297 TWh annually—enough to power the entire residential sector twice over. Every architect, engineer, and building owner has the tools they need to cut that waste by 50-90% using proven, cost-effective strategies.
The only question is: will you be part of the solution? OBJECTIVE: Early stage. Accurate. Free. Open source. Built on integrity
**Notes: Overview of Energy Waste in Canada (courtesy of Efficiency Canada)
• Total Residential Floor Area: 2,176 million m²
• Total Commercial Floor Area: 709 million m²
• Typical Energy Use for Homes: 203 kWh/m²
• Achievable Energy Efficiency Target: 100 kWh/m² or lower
• Total Secondary Energy Use (Residential + Commercial): 2,740 PJ (~760 TWh)
Energy Waste Calculation
• Residential Energy Waste: 224.1 TWh/year
• Commercial Energy Waste: 73.1 TWh/year
• Total Energy Waste: 297.2 TWh/year
• Per Capita Energy Waste: 7,620 kWh/year/person
• Share of Total Secondary Energy Use: 39.1%
Cost of Energy Waste
• Average Energy Cost: ~$0.15/kWh
• Cost per Canadian: ~$1,143/year
• Total National Cost: ~$44.6 billion/year
Key Insight
Improving building efficiency to achieve ≤100 kWh/m² is feasible and could significantly reduce energy waste and costs. This represents both an environmental and economic opportunity for Canada.
Download the press release below!


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